Let’s party like it’s 2025! Nothing takes our minds off the stresses of the real world’s ghouls and goblins like pretending to be a ghost, zombie, pirate, princess or superhero in the All Hallows’ Eve hijinks of the holiday we know as Halloween. Especially if we have the license to eat candy or drink purple fluid to slake our thirst after our door to door “threats of trick or treat.” With all that masked mayhem in the cities, towns, and county seats of the country, the forces of ICE and Homeland Security won’t know which to turn. The INSURRECTION they conjured out of thin air will suddenly become real, only to disappear shortly after sunset. And before troops can surge to all points involved.
How many people in America will celebrate Halloween? Across the country 132.6 million households purchase about 745.8 million pounds of candy during the Halloween season every year. This works out to the weight of 33.9 billion bats or 62.16 million jack-o’-lanterns. Also only about 20% of people don’t celebrate Halloween at all. While I don’t eat loads of candy, I also don’t expect to micromanage other parents. My folks put a limit on our consumption back in the dark ages, plus we only went to a single neighborhood. Once we made the circuit of our city block and arrived home, we were done. The concept of “haul” was nonexistent in the days when dinosaurs lurked in the shadows, along with actual ghosts and other scary creatures.
Most Halloween shoppers (79%) anticipate prices will be higher this year, specifically because of tariffs. Despite these reservations, nearly three-quarters of consumers (73%) plan to celebrate the holiday, in line with last year’s 72%. Top holiday activities include handing out candy (66%), dressing up in costume (51%) and decorating their home or yard (51%).
Also, chocolate costs more because of cocoa prices, which have soared in recent years, have hit record highs amid adverse weather conditions, pest outbreaks and supply tightness in West Africa, which produces around three-fourths of the global supply. Cocoa futures have remained choppy but overall eased this year, falling from $8,177 per metric ton at the start of January to around $7,855 in August. That compares with $2,374 three years ago. Your basic Hershey Kiss is up 12% in price. If your favorite chocolate seems a tad lean on the chocolate, remember a warming climate means pests, droughts or floods, and fungi, all of which impact growing food.
Even if candy costs more, it continues to be the most popular purchase, with total spending expected to reach $3.9 billion. Across other categories, 71% plan to purchase costumes and spending is expected to reach $4.3 billion. Another 78% plan to purchase decorations, up from 75% last year, and will spend an estimated $4.2 billion in total. And 38% plan to purchase greeting cards, an increase from 2024’s 33%, with total spending estimated at $0.7 billion.
Compared with last year, more people also plan to carve a pumpkin (46%), throw or attend a party (32%), visit a haunted house (24%) or dress up their pets (23%). October also means our art class works on a pumpkin still life. This year instead of making a realistic rendering, we looked at Picasso’s different styles. He began as a classically trained artist, and then broke all the rules of realism with cubism by fragmenting his subjects into multiple surfaces or flat geometric patterns. Later he did return to a “balloon” neoclassicism, but reverted once more to flat patterns of color. Picasso was always reinventing and responding to the creative genius within him. He didn’t feel constrained to continue to produce art to please others.
Our pumpkin paintings reflect this creative energy. Gail S chose various red hues and deconstructed the pumpkin, as well as imagining it from above. She added some gourd shapes to the mix.
If Picasso had an orange period in addition to his blue and rose periods, my pumpkins would fit right in. They certainly look like his balloon neoclassical period! I confess I spent more time visiting with a stranger who graced the church door and who seemed to need to talk, but could not find her words.
She didn’t want a pumpkin muffin either, so we let her sit. After a bit, I began to talk about how some of my well meaning friends give me advice that doesn’t make any sense. Like if I make one small mistake, they think I’m ready for assisted living!
“What are they thinking?” was Gail’s response.
“Exactly, this comment says more about them than me. I ignore it and go on. Some folks are perfectionists.”
We painted for a while and then I spoke up again, “You can’t please everyone. If you make A happy, B gets upset, or if you make B happy, then A is upset. Group C is just contrary and nothing ever pleases them. I try to make God happy and let people know that is my only goal. I’m not here to choose sides in their puny fights.”
I must have said something that helped her out, for she said she now felt strong enough to deal with her day and its problems. We thanked her for stopping by and wished her well. We didn’t have much attendance in art class, but if there had been more people, this lady might not have felt free to be with us. God must have provided this quiet space for this woman who had an unvoiced need that day. We aren’t always open to the human needs of those on the margins, but we should recognize they struggle with the same need for autonomy and authenticity as everyone else does.
Speaking of pumpkins, the Wôpanâak are a Native American tribe from the eastern coastal region. Their language gives us the loan word for the ubiquitous fruit that “grows forth round,” also known as a Pôhpukun or pumpkin. Marion Webster posits the derivation of this word as follows: “alteration of earlier pumpion, modification of French popon, pompon melon, pumpkin, from Latin pepon-, pepo, from Greek pepōn, from pepōn ripened; akin to Greek pesseinto cook, ripen — more at COOK.”
Of course, this pedigree prefers the Eurocentric derivatives because Native Americans were once considered savages, and therefore unworthy of their historic contributions to our language. We know better today and celebrate the gifts and graces of all persons who contribute to the vast melting pot of the great stew we call America.
What a dull soup we would be if we were just the pale watered down broth with no pumpkins or spinach, no tomatoes or onions, no garlic (to ward off werewolves), and no corn, beans, chicken or beef to provide substance to our stew. We need a variety of spices to make a good soup, just as we need a variety of people’s to build a great community.
One night a year, we can dress up in the costume of our shadow fears or our innermost desires. We get to act like our inner child. We carve our pumpkins with scary faces and put them on porches decorated with all sorts of ghoulish things. The Halloween holiday is cathartic, for it allows us to share with others our innermost selves, an act many of us have difficulty doing.
If we eat a bit of candy here and there, it’s ok. It’s one night, and we can plan for this. The goblins do not win, for they are not real. They are here today, and gone tomorrow. I usually set my candy haul into the freezer where I can’t see it. Out of sight, out of mind. I have a piece now and then, “for medicinal purposes,” as my nanny would say, when she took a nip of the bottle stashed in the linen closet. Always with a table spoon, a measured dose, of course, because she “didn’t drink.”
If it helps to keep your cravings in check, you do what you have to do. I just ask, remember our life is short upon this round ball, so don’t rob yourself of the joy of this time. Find something to celebrate daily. On Halloween, we can celebrate our inner child. Even better, we can give the gift of magic to a small child by entering into the fantasy of the night.
Joy, peace, pumpkin spice, and magic,
Cornelia
USDA List of Retail Prices for Fruits and Vegetables, page 11, pumpkins.
https://www.ams.usda.gov/mnreports/fvwretail.pdf
NRF | NRF Consumer Survey Finds Halloween Spending to Reach Record $13.1 Billion
The states most mad for Halloween — and candy — revealed in new survey
Chocolate lovers, brace yourselves: Prices are rising, but not forever
How Americans Are Celebrating Halloween Despite Rising Prices
Fun with Words | WLRP Home
https://www.wlrp.org/fun-with-words
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